To alleviate poverty and empower the rural poor as well as to improve their livelihood status by undertaking various need-based sustainable development programs.

Masno believes that human force is the centre of all development Endeavours. Hence it prioritizes on the need-based program and human resource development for leading the programme to wards sustainability. Accordingly, the development philosophy of Masno is based on the conviction that the paramount need of the people is not relief but releasing latent potentialities for personal, social and economic growth and development. It is due to fact that Masno believes that man is the architect of his own fortune by exploiting his own latent potentialities.